After nearly two decades in
existence, Ghana’s pioneering and leading bitters brand Alomo Bitters
now has a sleek new look with same authentic taste.
Produced by
Ghanaian-owned total beverage maker Kasapreko Company Limited, the new
look for the multiple-award winning Alomo Bitters comes in the form of a
new sleek looking bottle with an already existing hologram security
seal, a step seen by many as a major innovation drive for the product.
At
a colourful ceremony recently held in Accra, the new look for Alomo
Bitters and all its its variants was unveiled and the first bottle was
customised and presented to President John Dramani Mahama who graced the
well-attended occasion with high-level personalities, stakeholders and
industry players in the country.
According to the Chief Executive
Officer of Kasapreko, Mr. Richard Adjei, innovation and quality are the
biggest launch pad that drives sustainability of a product. “It is in
this spirit that we have renovated our flagship brand Alomo Bitters by
giving it a bold new look and standard befitting of an international
brand whilst maintaining its authentic liquid that it’s renowned for,”
Mr Adjei added.
The product is said to be the embodiment of the success that propelled Kasapreko into cutting across the world.
Marked
as Ghana’s first scientifically crafted herbal based alcoholic
beverage, Alomo Bitters in 1997 became the country’s first herbal
bitters produced on an industrial scale, an achievement that saw a major
success breakthrough for the beverage manufacturer.
The product
has been at the top of the list when it comes to herbal alcoholic
beverages in Ghana and now in several African countries, even spreading
beyond the continent.
Alomo Bitters which is packaged in 200ml
PET and 750ml glass bottle has won several local and international
awards, the recent being the Official Tourism Drink of Ghana. In 2012
Alomo Bitters became a Super Brand. In the last quarter of 2013, CNN
Money identified Alomo Bitters to be among the top five emerging brands
in the world.
The product comes in four variants – Alomo Bitters itself, Alomo Silver, Alomo Gold and Alomo Black.
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Tuesday 29 December 2015
New Look For Alomo (Sisi Mu Din) Bitters
Publisher GhanaThings.Com
12/29/2015 03:02:00 pm
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