Wednesday, 2 August 2017

MUSIGA Should Strike Deals With Hotels - Abeiku Santana

Abeiku Santana
Media personality and Tourism Ambassador, Abeiku Santana, has entreated the Musicians Union of Ghana (MUSIGA) to strike deals to star rated hotels within the country.

In an interview with Joy News ' MzGee, Gilbert Abeiku Aggrey Santana “I will plead with
MUSIGA to strike deals with the hotels. When one travels to East Africa and South Africa, they perform their local music in big hotels.”

He also believes that working together with the hospitality industry is a major way of marketing and selling our music.

“MUSIGA can consult the Ghana Tourism Federation, Tour Operators Union of Ghana or Ghana Tourism Authority on how musicians can work together with the hospitality industry because it’s also the first point we can market or sell our songs.

“They should have selected days to play music, not only African music but once you are a guest in the hotel you should have a feel of Ghana, it must be done in all the ‘star rated hotels’,” he said.

According to him, “MUSIGA should spread it members across and strike a deal with the hotels. Playing local music once a month or week and getting an amount of ¢300 or ¢500 is better than nothing.”

“They need a forum that they can solicit ideas, people they should desist from attacking the union. They should say good things about themselves and change the negative narrative,” he observed.


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