The largest and most
premium Samsung showroom in Africa has opened in Accra to display the
widest range of Samsung products and to enhance customer experience.
The
showroom located off the Ring Road Central directly opposite Bus stop
restaurant and next to Paloma hotel is said to give customers the luxury
to feel and experience every feature on any item they intend to
purchase at the showroom.
The
showroom is part of the many measures Samsung and Electroland sole
distributor of Samsung products in Africa are putting in place to expand
the Samsung business and up their market share in the tech and
electronic space in the region. Already the leading brand in the
industry, Samsung is hoping to improve customer service and give their
clients value for money.
Being
the biggest showroom in Africa in terms of space and features the
edifice will serve as the head office for Samsung in Africa and will
house the sales, account, service and cooperate business department.
Economy
Speaking
to the Managing Director of Electroland Ghana Limited, Mr. Nour Seklawi
stated that they chose to situate the head office in Ghana because the
country is more peaceful and the economy is stable so it makes business
sense to do that here.
“Ghana
is the most stable economy as much as there are other places like Ivory
Coast with a big economy which stable and Nigeria with a big economy
but not stable at the moment we believe that Ghana deserves to be the
hub for the region because it a very stable and peaceful… the last
election was a very good example for that, so it’s about looking for
security and a market that can appreciate new technology” he said.
He
further stated that the Ghanaian consumer does a lot of reach before
they buy their product so as a business Samsung is happy to serve and
show Ghanaians this new ultramodern showroom.
He
added that indeed business in 2016 was challenging due to elections,
cash flow other factors but Samsung kept its market share. He stated
that they are optimistic that with the new government new opportunities
will pop up and business will start growing again
Competition
According
to Mr. Nour Seklawi the showroom has migrated the Samsung business to a
whole new level and none of their competitors currently have been able
to achieve what they have built.
“With
all respect to other competitors we have gone to a different level and I
don’t think any of the competitors as of today have anything that
competes with this showroom. We are ready to improve as soon as they
improve, if they get to this level we are leaders so we will be in a
different level by then” he stated.
Conclusion
The
grand launch of the showroom is scheduled for January 2017 and for the
Christmas celebration clients who visit the premium showroom get extra
5% discount on any product they buy aside they nationwide promotion
Samsung is running.
Electroland
Ghana Limited is the main representative and distributor of Samsung,
Mdea, Nasco and Russel Hobbs products in Africa.
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